Shift Creative Web Design Blog
BBC Redesigns Their Global Brand
Posted on Mar 02, 2010 by Jordan Little
Extremely interesting read.
We set out to broaden our ambitions; to create a design philosophy and world-class design standards that all designers across the business could adhere to. We wanted to find the soul of the BBC. We wanted something distinctive and recognisable; we wanted drama. We knew whatever we created needed to be truly cross-platform and that we needed to simplify our user journeys.